Miracle Whip : Witch Hunt

Too good to not be evil.

Published On
Feb 23, 2012

Editor's Pick

McGarryBowen Chicago shows that Miracle Whip is so delicious, it must be evil, in a pair of spots directed by Park Pictures' Joachim Back. Here, the tangy spread is depicted as too good to not be the product of some kind of black magic--at least so think the villagers in Scarlet Letter-inspired scenarios.

Credits

Date
Feb 23, 2012
Brand:
Miracle Whip
Client:
Miracle Whip
Agency:
mcgarrrybowen-Chicago
Director:
Joachim Back
Production Company:
Park Pictures
Chief Creative Officer:
Ned Crowley
Group Creative Director:
Dave Reger
Group Creative Director:
Michael Straznickas
Copywriter:
Tyler Campbell
Art Director:
Brant Herzer
Owner/Executive Producer:
Jackie Kelman
Director, Production:
Lisa Burke Snyder
Producer:
Katie Juras
Editorial:
White House
Editorial Producer:
Laurie Adrianopolo
Editor:
Rick Lawley

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Project Type