Sean Combs is a 'Mirage' in New Fiat Ad
Doner Proves that Fiat Makes Big Cars, Too, in Amusing Spot
Published On
Feb 12, 2014
Editor's Pick
Two gentlemen lost in a desert think many amazing things are mirages, not worth their energy, in the latest new spot for the Fiat 500L, created by Doner. Those amazing things include a car full of hot girls -- and a Fiat driven by Sean "Diddy" Combs.
The global spot also gives a shoutout to Diddy's "Revolt" venture: a soiree hosted by the rap star is where the two guys eventually head up.
At the party, one of the guys emphatically announces that this has to be a mirage, despite signs to the contrary, because a Fiat nearby has four doors, and the brand doesn't make big cars.
Pharrell Williams' "Happy" provides soundtrack.
Credits
- Date
- Feb 12, 2014
- Brand :
- Fiat
- Client :
- Fiat
- Agency :
- Doner
- Chief Creative Officer :
- Rob Strasberg
- Creative Director :
- Jason Bergeron
- Creative Director :
- Virgil Adams
- Copywriter :
- Kenan Reel
- Editorial :
- Rock Paper Scissors
- Editor :
- Carlos Arias
- Executive Producer :
- Carol Lynn Weaver
- Producer :
- Angela Dorian
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Project Type