Sean Combs is a 'Mirage' in New Fiat Ad

Doner Proves that Fiat Makes Big Cars, Too, in Amusing Spot

Published On
Feb 12, 2014

Editor's Pick

Two gentlemen lost in a desert think many amazing things are mirages, not worth their energy, in the latest new spot for the Fiat 500L, created by Doner. Those amazing things include a car full of hot girls -- and a Fiat driven by Sean "Diddy" Combs.

The global spot also gives a shoutout to Diddy's "Revolt" venture: a soiree hosted by the rap star is where the two guys eventually head up.

At the party, one of the guys emphatically announces that this has to be a mirage, despite signs to the contrary, because a Fiat nearby has four doors, and the brand doesn't make big cars.

Pharrell Williams' "Happy" provides soundtrack.

Credits

Date
Feb 12, 2014
Brand:
Fiat
Client:
Fiat
Agency:
Doner
Chief Creative Officer:
Rob Strasberg
Creative Director:
Jason Bergeron
Creative Director:
Virgil Adams
Copywriter:
Kenan Reel
Editorial:
Rock Paper Scissors
Editor:
Carlos Arias
Executive Producer:
Carol Lynn Weaver
Producer:
Angela Dorian

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Project Type