Toyota and Droga5 Fuel Hydrogen Car With Real Bullsh*t
Documentary Filmmaker Morgan Spurlock Directs
Editor's Pick
Toyota's first hydrogen fuel cell vehicle, the Mirai, is quite literally fueled by bullshit in this film out of agency Droga5 N.Y., directed by Morgan Spurlock ("Super Size Me," "Mansome," "Pom Wonderful Presents: The Greatest Movie Ever Sold").
The agency took things way, way back to high school science class for this new campaign called "Fueled by Everything," in which they make hydrogen fuel easier to understand by exposing its many sources.
In "Fueled by Bullsh*t," the first in a series of upcoming short films, a mechanical engineer and a dairy farmer team up to follow cow manure as it is processed into hydrogen fuel for a Mirai. The fun-ducational clip will live on the Toyota Mirai webpage along with supporting content including expert opinions. It will also run across YouTube, Hulu, Forbes.com and other social and media sites. The next film is already in the works and the campaign is set to run through the fall, coinciding with the Mirai's October California roll out.
For more information, read the full Behind the Work piece on Ad Age.
Credits
- Date
- Apr 22, 2015
- Brand:
- Toyota
- Client:
- Toyota
- Chairperson:
- David Droga
- Chief Creative Officer:
- Ted Royer
- Executive Creative Director:
- Neil Heymann
- Creative Director:
- David Gibson
- Creative Director:
- Nathan Lennon
- Senior Digital Designer:
- Devin Croda
- Art Director:
- Daniel Sumarna
- Copywriter:
- Bryan Wolff
- Global Chief Strategy Officer:
- Jonny Bauer
- Group Director, Strategy:
- David Gonzales
- Director, Strategy:
- Lee Sunga
- Head of Communications Strategy:
- Colleen Leddy
- Communications Strategist:
- Parks Middleton
- Chief Creative Officer:
- Sally-Ann Dale
- Head of Broadcast Production:
- Ben Davies
- Broadcast Producer:
- Bill Berg
- Senior Project Manager:
- Anika Chowdhury
- Executive Interactive Producer:
- Jenn Mann
- Technology Lead:
- Joachim Do
- Head of Art Production:
- Cliff Lewis
- Senior Art Producer:
- Julia Menassa
- Senior Art Producer:
- Bianca Escobar
- Photographer:
- Paul McGeiver
- Head of Print Services:
- Rob Lugo
- Executive Print Production Producer:
- Jeannie OToole
- National Marketing and Communications Manager:
- Doug Coleman
- Vehicle Marketing and Communications Manager:
- Nathan Kokes
- Vehicle Marketing and Communications Manager:
- Logan Grizzel
- Director:
- Morgan Spurlock
- Executive Producer:
- Jeremy Chilnick
- Director, Photography:
- Luca Del Puppo
- Staff Production Manager:
- Stacey Kleiger
- Producer:
- Christian Kendrick
- Production Company:
- Warrior Poets
- Editorial Company:
- Final Cut - New York
- Editor:
- Patrick Colman
- Assistant Editor:
- Geoff Hastings
- Executive Producer:
- Lauren Bleiweiss
- Head of Production:
- Viet-An Nguyen
- Post Production Company:
- The Mill
- Head of Production:
- Sean Costelloe
- Producer:
- Jason Bartnett
- Producer:
- Colin Moneymaker
- Colorist:
- Mikey Rossiter
- 2D:
- Anne Trotman
- Creative Director:
- Christopher Palazzo
- Art Director:
- Pierce Gibson
- Lead Animator:
- Chris Mennuto
- Sound Company:
- Sonic Union
- Mixer:
- Rob McIver
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