To See is an interactive film designed to introduce new contact lens brand Miru (from Japanese company Menicon) to the European market. Created by Japanese agency Mori (whose recent work includes Sony's Water Rock) together with Dentsu, and produced by Stinkdigital and Engine Plus, it was filmed with a bespoke flying camera that allowed cameramen to shoot 720 degrees of images simultaneously. (Find out more in the Making Of video).
When viewers go to the website, they can click on the movie to pan up and down as well as side to side and "find" their own way through the scenery. Filmed in Portugal, the film illustrates the magic of being able to see clearly. It begins with a little girl with her bicycle and a bunch of balloons. After she ties her teddy bear to one of them and releases it into the sky, we follow the stuffed toy's journey across several different landscapes. It's a magical piece of filmmaking, obviously designed for sharing. The non-interactive version featured here only shows a hint of the film's beauty. Experience it in its entirety here.