Mice Go Missing All Over New York City
D-Con's Guerilla Campaign Plays on Familiar Wild Postings
Published On
Apr 25, 2014
Editor's Pick
Missing persons posters (and Dan Smith flyers) are a familiar site in the subways and on the streets of New York City. Now, they're being joined by another kind of wild posting. Havas Worldwide New York recently created this guerilla campaign featuring the sad mugs of little mice, who have been disappearing all over town, courtesy of D-Con. The ads have even been placed "at mouse level" so the rodent population can see them.
Credits
- Date
- Apr 25, 2014
- Brand :
- D-Con
- Client :
- D-Con
- Agency :
- Havas New York
- Chief Creative Officer :
- Darren Moran
- Group Creative Director :
- Dustin Duke
- Group Creative Director :
- Jon Wagner
- Creative Director :
- Gian Carlo Lanfranco
- Creative Director :
- Rolando Cordova
- Art Director :
- Rocky Pina
- Chief Strategy Officer :
- Tim Maleeny
- Group Planning Director :
- Kerin Morrison
- Senior Strategist :
- Chris Lake
- Print Production Manager :
- Linda Pino
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Project Type