D-Con's Guerilla Campaign Plays on Familiar Wild Postings
Apr 25, 2014
Missing persons posters (and Dan Smith flyers) are a familiar site in the subways and on the streets of New York City. Now, they're being joined by another kind of wild posting. Havas Worldwide New York recently created this guerilla campaign featuring the sad mugs of little mice, who have been disappearing all over town, courtesy of D-Con. The ads have even been placed "at mouse level" so the rodent population can see them.