Sniff Out the Rogue Agent on 'Mission Impossible' Interactive Site
Fans Can Win Chance to Attend Movie's World Premiere
Jun 10, 2015
Paramount is promoting the upcoming film "Mission Impossible: Rogue Nation" with an interactive site that invites people to become an agent working alongside the IMF team.
Created by production house Unit9, the campaign requires players to identify a rogue agent out of ten potential suspects by completing three mini-activities and collecting clues that will lead them to the guilty party. The series of challenges involves cross-media connections between users' mobile devices and desktop. Once their mission has been completed, each user has to select who they believe is the rogue agent; they can then enter a sweepstakes for the chance to attend the movie's world premiere in Vienna.