The Moment the Collision Happens, Expertly Captured for NZTA
Clemenger BBDO Shows Us the Inevitable in Chilling Freeze Frames
Jan 07, 2014
If you've ever been in a car accident, this ad is sure to give you the chills. Clemenger BBDO teams up once again with the New Zealand Transport Authority for "Mistakes," a frozen-in-time spot that manages to convey the helplessness you might feel when you make that fatal turn, or increase your speed just a little too much, and you know something bad is going to happen.
The ad features two cars that are about to collide, then freezes them and lets the two men driving them walk out and start speaking to each other. At first, they both say that the accident is the result of a simple mistake. Then -- one of the cars moves ahead, and both realize, simultaneously, that there is nothing they can do to prevent what's about to happen.
NZTA has fiddled with time before to show the effects of a car crash in harrowing detail. "Flying Objects" showed what happens to your internal organs when the car stops, but everything inside keeps moving.