MIT Media Lab : Identity

Shape shifting

Published On
Mar 09, 2011

Editor's Pick

MIT Medialab's new visual identity is based on an algorithm that produces a unique logo for each person, including faculty, staff and students. Each person can claim and own an individual shape, based on the three geometric shapes in the design used, and can use it on their business card and personal website. They can also create animations for any video content the Lab produces, using custom software.

The identity is aimed at highlighting the spirit of collaboration the Lab represents, as it celebrates its 25th anniversary with a new building.