Mitsubishi : 5 World Records in 24 Hours

Mitsubishi makes a mess of the record book

Published On
Feb 09, 2011

Editor's Pick

Mitsubishi and 180 L.A. put the Oulander to the test in (shudder) Alberta Canada in an attempt to bust some auto-oriented Guinness World Records.

To demonstrate the handling abilities of the vehicle, the agency aimed for, and broke five records: Greatest distance driven by a vehicle in reverse on snow in 30 seconds; shortest braking distance by a vehicle on ice; most vehicle figure eights on ice in two minutes; fastest vehicle slalom relay on ice; and fastest driven square lap. The car was driven by stuntman Garvin Cross.

The campaign includes spots and digital and social media efforts driving viewers to Mitsubishi's world records page.

Credits

Date
Feb 09, 2011
Brand:
Mitsubishi
Client:
Mitsubishi
Agency:
180 LA
Executive Creative Director:
William Gelner
Creative Director:
Gavin Milner
Creative Director:
Grant Holland
Copywriter:
Ben Bliss
Art Director:
Rob McQueen
Managing Partner, Executive Producer:
Peter Cline
Producer:
Dave Stephenson
Production Company:
Boxer Films
Director/Director, Photography:
Jordan Valenti
Executive Producer:
John Clark
Executive Producer:
Beth George
Head of Production:
John Quinn
Production Designer:
Greg Loewen
Stylist:
Christine Thomson
Casting Director:
Rhonda Fisekci
Editorial Company:
Beast
Editor:
Igor Kovalik
Assistant Editor:
Seema Naik
Executive Producer:
Valerie Petrusson
Producer:
Joanna Hall
Colorist:
Stefan Sonnenfeld
Transfer Facility:
CO3
Online/Visual Effects:
Method
Flame Artist:
Pete Mayor
Executive Producer:
Robert Owens
Producer:
Ananda Reavis
Recording Studio:
Eleven Sound
Mixer:
Jeff Payne
Assistant Mixer:
Ben Freer
Executive Producer:
DJ Fox-Engstrom
Music Company:
Extreme Music
Composer:
Nick Phoenix

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Project Type