Mitsubishi : Mitsubishi Live Drive Launch

Take a test drive in your underwear

Published On
Oct 06, 2010

Editor's Pick

If you've got a license and the internet you can test drive a new Mitsubishi Outlander Sport.

180 L.A. is launching what it's calling the world's first online test drive with its Mitsubishi Live Drive site, part of an integrated campaign kicking off October 15.

After that date, visitors to can sign up to get a code to enable them to take a virtual test drive, enabled by remote control software. 180 worked with B-Reel and robotics expert Dr. James Brighton to create the system of onboard video cameras, user interface, GPS mapping and servo motors necessary to translate the user's computer controls to an on-track driving experience.

Test drives will be available from November 1 - 10.


Oct 07, 2010
Brand :
Client :
Agency :
180 LA
Executive Creative Director :
William Gelner
Creative Director :
Grant Holland
Creative Director :
Gavin Milner
Art Director :
Matthew Woodhams-Roberts
Copywriter :
Dave Horton
Managing Partner, Executive Producer :
Peter Cline
Senior Producer :
David Emery
Interactive Producer :
Maggie O'Brien
Creative Planner :
Sebastian Gunnewig
Creative Planner :
Brit Browning
Creative Planner :
Amy Call
Production Company :
B-Reel Films
Director :
Anders Hallberg
Director, Photography :
Eric Treml
Executive Producer :
Nicole Muniz
Producer :
Richard Hutchins
Production Supervisor :
Chris Brandi
Production Designer :
Lauri Faggiono
Casting Director :
Craig Coleman
Editorial Company :
180 LA
Editor :
Jeffrey Elmont
Producer :
Brian Scharwath
Recording Studio :
Beacon Street Studios
Music Company :
Beacon Street Studios
Composer :
Andrew Feltenstein
Composer :
John Nau
Producer :
Adrea Lavezzoli
Senior Integrated Producer :
Maggie O'Brien
Post Producer :
David Emery

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Project Type