MIX FM : Mix Against AIDS

Share without realizing.

Published On
Mar 26, 2012

Editor's Pick

For World AIDS day, Brazilian radio station Mix FM and agency Que posted two sexy viral videos (one for men and one for women) on the brand's Facebook page, which, when viewed, would be shared on the viewer's profile automatically, without their permission. A message pointed out that the viral was like HIV - ie. you get distracted and share it without realizing - together with a message about condom use. The video was eventually blocked by Facebook - but not before it had received 6000 views in six hours.

Credits

Date
Mar 27, 2012
Brand :
MIX FM
Client :
MIX FM
Agency :
Que
Creative Director :
Eduardo Almeida
Art Director :
Luke Buled
Copywriter :
Milena Zindeluk
Creative Planner :
Luren Alves
Creative Planner :
Bruno Altieri
Media :
Fatima Rendeiro
Media :
Mario Raposo
Media :
Rafael Machado
Media :
Moraes Elaine
Media :
Caroline Hildebrandt
Media :
Camilla Araujo

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Project Type