MIX FM : Mix Against AIDS
Share without realizing.
Published On
Mar 26, 2012
Editor's Pick
For World AIDS day, Brazilian radio station Mix FM and agency Que posted two sexy viral videos (one for men and one for women) on the brand's Facebook page, which, when viewed, would be shared on the viewer's profile automatically, without their permission. A message pointed out that the viral was like HIV - ie. you get distracted and share it without realizing - together with a message about condom use. The video was eventually blocked by Facebook - but not before it had received 6000 views in six hours.
Credits
- Date
- Mar 27, 2012
- Brand :
- MIX FM
- Client :
- MIX FM
- Agency :
- Que
- Creative Director :
- Eduardo Almeida
- Art Director :
- Luke Buled
- Copywriter :
- Milena Zindeluk
- Creative Planner :
- Luren Alves
- Creative Planner :
- Bruno Altieri
- Media :
- Fatima Rendeiro
- Media :
- Mario Raposo
- Media :
- Rafael Machado
- Media :
- Moraes Elaine
- Media :
- Caroline Hildebrandt
- Media :
- Camilla Araujo
Need a credit fix? Contact the Creativity Editors
Project Type
Tags