Intel : Mixer

Making music, QR-style.

Published On
Nov 28, 2010

Editor's Pick

To illustrate the speed and intelligence of Intel Core processors, DDB Brasil launched this print and digital campaign that allowed users to make music using QR codes. Print ads featured a guitar and mixer bearing multiple QR codes, that, when activated before a webcam, allow users to play chords or scratch.

Credits

Date
Nov 29, 2010
Brand:
Intel
Client:
Intel
Agency:
DDB-Brazil
Creative Director:
Sergio Valente
Creative Director:
Moacyr Netto
Creative Director:
Rodrigo Almeida
Creative Director:
Renata Florio
Creative:
Edson Oda
Creative:
Marcelo Jesus Mariano
Creative:
Rodrigo Bombana
Project Manager:
Fabio Seixas
Online Production:
Marcus Macarroni
Online Production:
Pedro Rais
Activation and Social Network Content:
Bruno Tozzini
Production Company:
Bossa Nova Films
Audio Producer:
Argila Producoes Musicais
Illustration and Design:
Quad Studio
Illustration and Design:
Sergio Filho
Art Buyer:
Clariana da Costa
Cinema:
Jaqueline Couto
Cinema:
Rita Costa
Cinema:
Joao Amodio
Cinema:
Daniel Guedes
Cinema:
Sergio Prado
Graphic Production:
Carla Lustosa
Graphic Production:
Ed Harada
Image Retouch:
24/7
RTV:
Gilberto Pires
RTV:
Rafael Motta

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