Mizuno : The Mezamashii Run Project

Experience some brilliance.

Published On
Jun 19, 2012

Editor's Pick

Why spend money on an ad campaign to get people to try on your running shoes when you can just send them the shoes? Mizuno goes the 'try it and you'll love it' way with The Mezamashii Project.

The company sent out beautiful little cards to people telling them that they've been selected a founding member of the project, adding that it is on a quest to deliver more 'Mezamashii,' which means 'brilliant,' in Japanese, to your running.

A code inside the invitation let you order a pair of free running shoes for yourself, and also select other "worthy runners" to join the project. The Project will put shoes on running enthusiasts feet in the hopes that it will change the very way running shoes are tried on.

Credits

Date
Jun 19, 2012
Brand:
Mizuno
Client:
Mizuno
Agency:
McKinney
Production Company:
Humble
Director:
Sorrel Ahlfeld
Executive Producer:
Eric Berkowitz
Executive Producer:
Persis Koch
Head of Production:
Andrea Papazoglou
Producer:
Janice Biggs
Editor:
Eric Wais
Director, Photography:
Alex Disendorf
Senior Producer:
Naomi Newman
Producer:
Brian Fox
Art Director/AC:
Will Dean
Copywriter:
Robyn Gunn
Chief Creative Officer:
Jonathan Cude
Creative Technologist:
Josh Souter
Music:
Butter Music
Composer:
Judson Crane

Need a credit fix? Contact the Creativity Editors

Project Type