App Launched at Berlin Fashion Week Lets You Customize ZX FLUX Shoes
Sep 05, 2014
Selfies just reached footwear, with Adidas's latest customization feature, which lets you put your own mugshot (or a picture of your dog, maybe) on a shoe. The company's Adidas Originals label released a new app at Berlin Fashion Week which lets people design the brand's ZX FLUX sneakers with their own photos.
Users either take a photo via the app or upload an existing photo on their phone. After scaling, rotating and positioning the photo, the app provides a 3D preview of the customized ZX FLUX trainers, allowing them to be viewed from every angle. Each shoe can be saved and shared with friends on social networks, and can also be purchased in select markets.
Swedish agency Stopp was responsible for the user experience, design and development of the app, which is available for ioS or Android.