Adidas : MLS Mashups

The Major League Soccer Cup playoffs are off and running, and Adidas has teamed up with EVB to create "MLS Mash-Up," an interactive campaign that gives music-loving soccer fans their kicks. Each of the eight teams in the playoffs is

Published On
Oct 30, 2006

Editor's Pick

The Major League Soccer Cup playoffs are off and running, and Adidas has teamed up with EVB to create "MLS Mash-Up," an interactive campaign that gives music-loving soccer fans their kicks. Each of the eight teams in the playoffs is paired with a local alternative band that represents that city, and for every MLS Cup game, a video mash-upa collage of in-game footage, pictures and music from the opponents' bandsis created on the campaign's website. A new mash-up will be unveiled every week as the playoffs roll on, with the seventh and final mash-up going live in time for the November 12 championship game.