Gol Airlines : Mobile Check In

Come fly with me

Published On
Feb 21, 2011

Editor's Pick

Brazil's Gol Airlines promoted a new cellphone check-in service with an interactive ad that allowed customers to literally fly a plane.

Users typed in their cellphone numbers on the banner, then received a call where a voice gave them flight instructions. To control the little plane on the ad, they could use their cellphone as a remote control, looping and diving over Gol's destinations such as Machu Picchu on a travel website while they checked out tickets and special rates. The ad generated 2500 calls per day during the five days it was on air.


Feb 22, 2011
Brand :
Gol Airlines
Client :
Gol Airlines
Agency :
Creative Director :
Sergio Mugnaini
Creative Director :
Luiz Sanches
Art Director :
Guiga Giacomo
Copywriter :
Luciana Haguiara
Technology :
Yves Apsy
Technology :
Daniel Carvalho
Mobile Technology :
Director, Technology :
Joao Lopes

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