Everyone Dresses Like Beckham in H&M's Latest Film

Latest Spot Starring Soccer Star Promotes Spring 2016 Collection

Published On
Feb 05, 2016

Editor's Pick

Having had Kevin Hart study his every move in H&M's previous campaign for David Beckham's Modern Essentials collection, the soccer pro finds the whole world copying his fashion choices in a new ad.

In a film promoting the range's Spring 2016 collection, Beckham is staying at a hotel in Lisbon. As he steps outside he finds that everyone in the city -- including dogs, children and hotel staff -- is dressed exactly the same as him. It continues even when he changes into a different outfit. So what will happen when he strips off to take a shower?

The ad is again by Adam&Eve/DDB, which created the Kevin Hart campaign.


Feb 05, 2016
Brand :
Client :
Agency :
Adam & Eve/DDB
Chief Creative Officer :
Ben Priest
Executive Creative Director/Production :
Richard Brim
Copywriter :
John Long
Art Director :
Matt Gay
Account Director :
James Rowe
Creative Director :
Erik Zetterberg
Head of Marketing :
Daniel Herrmann
Project Manager :
Fia Ingman
Agency Producer :
Jack Bayley
Managing Director :
Tammy Einav
Producer Assistant :
Jimena Seoane
Head of Production :
Anthony Falco
Production Company :
Sonny London
Director :
Fredrik Bond
Producer :
Alicia Richards
Editor :
Patric Ryan
Assistant Editor :
Phil Hignett
Assistant Editor :
Melissa Geczy
Sound Design Company :
Factory Studios
Sound Designer :
Anthony Moore
Soundtrack Composer :
Max Steiner
Post Production Producer :
Justin Stiebel
Creative Director :
Jonathan Westley
2D Project Lead :
Jonathan Westley
Project Lead 3D :
Mike Chapman
Visual Effects Supervisor :
Chris Scott
2D Artist :
Chris Scott
2D Artist :
Adam Maynard
3D Artist :
Edward Hicks
Matte Painting :
Can Y. Sanalan

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