Dish : Modern Family

Do you love TV?

Published On
Nov 05, 2012

Editor's Pick

When DISH dropped AMC from its lineup, the brand faced a horde of angry customers. With negative comments proliferating on its Facebook page, the company, along with agency Barton F. Graf 9000, went out on a turnaround mission, with over 24 web films featuring the kooky cast of the "Boston" commercials that were posted on Facebook and YouTube. Each film focused on a particular aspect of the new Fall television season, from excitement about zombies-- and the importance of adult diapers -- to "Modern Family."Check out five of the most popular videos to the right. The others are all available on YouTube.

Credits

Date
Nov 06, 2012
Brand :
Dish
Client :
Dish
Agency :
Barton F. Graf-New York
Production Company :
Arts & Sciences
Director :
Adam & Dave
Executive Producer :
Mal Ward
Producer :
Zoe Odlum
Edit and Mix :
Arcade Edit
Editor :
Geoff Hounsel
Editor :
Greg Scruton
Producer :
Chelsea Spensley

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Project Type