Hyundai : Modern Life

Quirk is in.

Published On
Feb 24, 2012

Editor's Pick

Innocean and Wes Anderson's fun new spots for the Hyundai Azera are full of charm and oddities. In "Modern Life," a father gets caught up in a vortex of domestic chores while mom sits comfortably in her car.

"Talk to My Car" is a an interesting way to showcase the Azera's voice activated technology, looking back at some retro examples of cars that understand you when you speak to them, through some poppy art direction and a nice use of 2D.

Credits

Date
Feb 24, 2012
Brand:
Hyundai
Client:
Hyundai
Agency:
Innocean
Production Company:
Moxie Pictures
Director:
Wes Anderson
Director, Photography:
Bob Yoeman
Executive Producer:
Lizzie Schwartz
Executive Producer:
Dan Levinson
Producer:
Lisa Shaw
Production Designer:
Adam Stockhausen
Creative Director:
Robert Prins
Creative Director:
Max Godsil
Senior Producer:
Helen Erb
Copywriter:
Kevin Samuels
Art Director/Modern Life:
Frauke Tiemann
Copywriter:
Steve O'Brien
Art Director:
Tom Gibson
Post Production:
Public VFX
Editorial:
Beast
Editor:
Andrew Weisblum
Music:
Search Party Music

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Project Type