Hyundai : Modern Life
Quirk is in.
Published On
Feb 24, 2012
Editor's Pick
Innocean and Wes Anderson's fun new spots for the Hyundai Azera are full of charm and oddities. In "Modern Life," a father gets caught up in a vortex of domestic chores while mom sits comfortably in her car.
"Talk to My Car" is a an interesting way to showcase the Azera's voice activated technology, looking back at some retro examples of cars that understand you when you speak to them, through some poppy art direction and a nice use of 2D.
Credits
- Date
- Feb 24, 2012
- Brand:
- Hyundai
- Client:
- Hyundai
- Agency:
- Innocean
- Production Company:
- Moxie Pictures
- Director:
- Wes Anderson
- Director, Photography:
- Bob Yoeman
- Executive Producer:
- Lizzie Schwartz
- Executive Producer:
- Dan Levinson
- Producer:
- Lisa Shaw
- Production Designer:
- Adam Stockhausen
- Creative Director:
- Robert Prins
- Creative Director:
- Max Godsil
- Senior Producer:
- Helen Erb
- Copywriter:
- Kevin Samuels
- Art Director/Modern Life:
- Frauke Tiemann
- Copywriter:
- Steve O'Brien
- Art Director:
- Tom Gibson
- Post Production:
- Public VFX
- Editorial:
- Beast
- Editor:
- Andrew Weisblum
- Music:
- Search Party Music
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Project Type
