Celebrate David Bowie's Birthday With This Augmented Reality Experience

Tool Created 'Modern Love AR' With Apple's AR Kit Platform

Published On
Jan 03, 2018

Editor's Pick

Two years on from the death of David Bowie, Tool of North America is celebrating his legacy as an iconic artist and technology pioneer with the creation of an augmented reality experience.

Set to be released in the App store to coincide with what would have been Bowie's 71st birthday on Jan. 8, "Modern Love AR," was created with Apple's AR Kit platform.

It lets users interact with a transparent, ghost-like silhouette of Bowie that becomes a permanent, '80s technicolor portrait when tapped. The user can "draw" with a blurred brush stroke and walk through their drawings to see the lines they've created from any angle. As Bowie's lyrics unfold, a torrent of glittery particles emanates from a central point on the screen, in time with the cadence of his voice and other atmospheric visuals pulse in sync with the tempo of the music, and the effects change based on the tone of the song.

"This project was an experiment for us to see how we play with perception to blur the line between the physical and augmented world," says Clay Weishaar, creative director at Tool. "'Modern Love AR' is meant to be experienced while you move through your environment. The combination of camera art, atmospheric effects and audio reactive visuals felt like the perfect blend for such an inspiring track."

Credits

Date
Jan 03, 2018
Creative Director:
Clay Weishaar
Technical Lead:
Adam Ferris
Managing Partner:
Dustin Callif
Managing Partner:
Oliver Fuselier
Executive Producer:
Julia Sourikoff
Executive Producer:
Erich Joiner
Agency:
Tool of North America

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