Moet & Chandon's cinematic ad reminds you it's there for life's 'big bang' moments

Film by Ogily Paris positions the champagne brand as the way to celebrate defining events

Published On
Jun 09, 2018

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In an era of ubiquitous prosecco, French champagne house Moet & Chandon is reminding people that only its prestigious brand will do for the big moments in life.

A new campaign by Ogilvy Paris centers on those "big bang" moments, with a cinematic one-minute spot in which we see some epic firsts: a young ballerina takes to the stage in Paris, a man races across Manhattan to get to the birth of his baby, an astronaut prepares to blast off on a mission to Mars and a group of millennials arrive at an amazing desert funfair. All this is interspersed with footage of astronomical "big bangs," which eventually conclude with the explosive fizz returning to a bottle of Moet & Chandon. Manu Cossu directs, via Iconoclast.

The film seen here is one of several different versions making up the global campaign which will run across digital, cinema and social media. It launched this weekend to coincide with "Moët & Chandon Grand Day," the champagne house's annual day of celebratory events around the world.

Credits

Date
Jun 09, 2018
Brand:
Moet & Chandon
Agency:
Ogilvy-Paris
International Chief Marketing and Communication Officer:
Nathalie Normand
Head of Digital:
Karen Valesella
Creative Director:
Thierry Chiumino
Creative Director:
Clarisse Armandy
Conception:
Thierry Chiumino
Conception:
Clarisse Armandy
Conception:
Beatrice Lassailly
Conception:
Juana O Gorman
Conception:
Jeremy Claud
Art Direction:
Thierry Chiumino
Art Direction:
Clarisse Armandy
Managing Director:
Emmanuel Ferry
Account Director:
Lola Florin
Strategic Partner:
Pauline Desforges
Head of TV Production, TV Producer:
Antoine Bagot
TV Producer:
Tobiasz Bartold
Integrated Producer:
Muriel Benitah
Director:
Manu Cossu
Director, Photography:
Matias Boucard
Producer:
Jean Duhamel
Production Company:
Iconoclast
Line Producer:
Nicolas Avram
Stylist:
Georgia Pendlebury
Post Production Image:
Machine Molle & Mikros
Editor:
Nicolas Larrouquere
Head of Sound and Music:
Johanne Kenniche
Music and Sound Production Company:
Hogarth & Ogilvy (H&O)
Sound Producer:
Emmanuel Rambaldi
Sound Producer:
Carsten Kruger
Sound Engineer:
Jean-Jacques Hubert
Sound Engineer:
Alex Firla
Music Composer:
Surkin

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