Molson M : Paint with a Tweet

Twitter fuels a mural.

Published On
May 01, 2012

Editor's Pick

Every time someone tweets #MolsonM_Art, artist KustaaSaksi will add to this Toronto mural commissioned by beer brand Molson M. The ultimate goal is an artwork that will include up to 20,000 Twitter handles, and a matching $1 donation for each tweet to the Canadian Art Foundation for the advancement of art in Canada. The social media meets art campaign is masterminded by BBDO Toronto.


May 01, 2012
Molson M
Molson M
Vice President, Marketing:
Jennifer Davidson
Senior Creative Director:
David Bigioni
Senior Brand Manager:
Sonia Palazzo
Brand Manager:
Sonia Palazzo
Vice President/Associate Creative Director:
Deborah Prenger
Vice President/Associate Creative Director:
Nancy Crimi-Lamanna
Senior Vice President, Managing Director:
Lezlie Grossman
Vice President, Group Account Director:
Lorri MacDonald
Director, Print Production:
Kathie Hintsa
Vice President, Social Strategy:
David Jones
Digital Strategist:
Nicole Polivka
Kustaa Saksi
Media Company:
MEC Montreal

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