Molson's Beer Fridge Returns -- and It's Going to Indonesia's Gili Islands

Rethink Follows up Passport Stunt With a Tale of Friendship

Published On
Dec 19, 2013

Editor's Pick

Earlier this year, Molson proved its Canadian heritage with beer fridge that could only be opened by scanning a Canadian passport -- a spot that was the second-most-viewed commercial in Canada.

Now, Rethink follows up that spot with a new 2:45 film set to air during the Canadian World Junion hockey tournament. "The Indonesia Project" this time goes a little emotional, featuring two friends surprising a third buddy, who happens to be a huge hockey fan -- and also live in the middle of nowhere, in the Gili Islands of Indonesia where there are no motorized vehicles. The friends journey over to South East Asia armed with the essentials: a satellite system to watch the Olympic Games, and a fridge of Molson.

Credits

Date
Dec 19, 2013
Brand:
Molson
Client:
Molson
Creative Director:
Aaron Starkman
Creative Director:
Chris Staples
Creative Director:
Dre Labre
Creative Director:
Ian Grais
Art Director:
Joel Holtby
Art Director:
Vince Tassone
Art Director:
Christian Buer
Writer:
Mike Dubrick
Writer:
Aaron Starkman
Writer:
Matt Antonello
Writer:
Dave Thornhill
Broadcast Producer:
Clair Galea
Post Production:
Rooster Post
Executive Producer:
Melissa Kahn
Editor:
Marc Langley
Assistant Editor:
Nick Greaves
Music and Sound Design:
RMW Music
Post Production:
Fort York VFX
Agency:
Rethink Communications
Production Company:
Untitled Films
Director:
Tyler Williams
Executive Producer:
Lexy Kavluk
Line Production:
Tom Evelyn
Director, Photography:
John Houtman

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Project Type