Why Coors Banquet has been stolen, smuggled and sought after since 1873

The latest work from Coors Banquet and Mekanism Chicago tells the history of Banquet as the beer that has been 'Stolen, Smuggled and Sought After since 1873' and highlights the coveted nature of the beverage, a historic brand that has rich history in Colorado and beyond. Each spot features a way in which the beer has been tracked down over the years, whether smuggled backstage at a concert, or carried over state lines in the dead of night.

“Coors Banquet is brewed only in Golden Colorado so folks have always had to go to great lengths to get it. It’s been smuggled across state lines, into dry counties and it’s even rumoured that Gerald Ford ordered secret service agents to smuggle Banquet onto Air Force One. Our audience craves authentic brands and experiences so we are tapping into these legends to tell the story of this legendary brand," says Tommy Means, co-founder and co-chief creative officer at Mekanism.

With VO from Sam Elliot and directed by renowned cinematographer Januz Kaminski, the spots evoke the iconic beverage’s reputation as the coveted beer.