This Mother's Day Campaign Raises the Prices of Stuff Your Mom Doesn't Want
A Different Take on Gifting From Peruvian Retailer Oechsle
Editor's Pick
Peruvian retailer Oechsle has come up with a fresh take on gifting for Mother's Day this year.
The department store, via agency Fahrenheit DDB in Lima, gathered a group of moms for research and asked them about the worst Mother's Day gifts they'd ever received. As a result, it's massively inflated the prices on all the kinds of gifts NOT to get your mom (think household appliances, cooking equipment, irons and the like). The idea -- to get customers thinking harder about the kind of gift that would really please her.
It's an innovative idea, which, in taking a different look at promotions, kind of reminds of us of Harvey Nichols' Sorry I Spent It on Myself campaign.
The campaign, promoting Mother's Day in Peru on May 14, launched in stores on April, and is running on social media, in print and outdoor.
Credits
- Date
- May 08, 2017
- Brand :
- Oechsle
- Client :
- Oechsle
- Agency :
- Fahrenheit DDB
- Executive Creative Director :
- Ricardo Chadwick
- Executive Account Director :
- Alberto Goachet
- Creative Director :
- Sergio Franco Tosso
- Head of Art :
- Luciano Leone
- Copywriter :
- Hugo Elespuru
- Art Director :
- Yoshi Ishikawa
- Agency Producer :
- Vane DÃaz
- Agency Producer :
- Alexandra Barrio
- Production Company :
- Senor Z
- Director :
- Bacha
- Director :
- Chinon
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