CIBC Portrays a Life-Changing Moment in Cancer Patients' Lives
Promotes 'Run for the Cure' Event via Agency Cundari
Aug 14, 2013
Canada's CIBC, which every year sponsors the "Run for the Cure," an event to raise funds and increase awareness for breast cancer, works with agency Cundari for this reflective online-only film. Sensitively shot by director Hubert Davis out of Untitled Films, the spot shows one moments in the lives of people touched by breast cancer. That moment, however, is not what you'd expect.