CIBC Portrays a Life-Changing Moment in Cancer Patients' Lives
Promotes 'Run for the Cure' Event via Agency Cundari
Published On
Aug 14, 2013
Editor's Pick
Canada's CIBC, which every year sponsors the "Run for the Cure," an event to raise funds and increase awareness for breast cancer, works with agency Cundari for this reflective online-only film. Sensitively shot by director Hubert Davis out of Untitled Films, the spot shows one moments in the lives of people touched by breast cancer. That moment, however, is not what you'd expect.
Credits
- Date
- Aug 14, 2013
- Brand :
- CIBC
- Client :
- CIBC
- Agency :
- Cundari
- Chief Creative Officer :
- Andrew Simon
- Art Director :
- Jung Ahn
- Copywriter :
- Maggie Pycherek
- Group Creative Director :
- Cory Eisentraut
- Group Creative Director :
- Mike Sipley
- Agency Producer :
- Kasia Zeniuk
- Director :
- Hubert Davis
- Production Company :
- Untitled
- Editing :
- Rooster
- Editing :
- Dave de Carlo
- Sound Studio :
- Pirate Toronto
- Composer :
- Todor Kobakov
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Project Type