MOMO: Interesting Awaits

Published On
Oct 20, 2014

Description

Momo is China's leading location-based social app, kind of like a cross between Highlight and Tinder.

For its brand launch we did this location-aware film, encouraging people to step out of their comfort zone.

When played on your mobile, it recommends interesting people nearby, just like those you see inside the film.

This way, people get to experience the benefit of the Momo app first hand. Since launch, users have increased from 90 million to 190 million and counting.

Credits

Date
Oct 20, 2014
Brand:
MOMO
Client:
MOMO
Agency Producer:
Vivian Feng
Developer:
Ashley Cheung
Tech Lead:
Victor Norgen
Agency:
Wieden & Kennedy-Shanghai
Executive Creative Director/Production:
Achilles Li
Executive Creative Director/Production:
Michael Simons
Creative Director:
Raymond Chin
Creative Director:
Jonathan Mo
Copywriter:
Cook Xu
Copywriter:
Nick Finney
Art Director:
Laura Potsic
Production:
Radical Media
Director:
Ralf Schmerberg
Editor:
Ben Tseng
Editor:
Fabrizio Rossetti

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Project Type