Pepsi's Epic New Film Puts a Brand Twist on Classic Japanese Tale
Japanese Folk Hero Momotaro Battles Against a Big Bad (and Curiously) Red Demon
Published On
Apr 04, 2014
Editor's Pick
Tugboat Japan is behind this epic new film that turns a classic folk story on its head to promote Pepsi Nex Zero. "Momataro," aka The Peach Boy, is about a young man born from a peach who goes on to befriend a dog, monkey and pheasants, who later band together to battle a big bad red demon.
Here, Tugboat puts an avante-garde, music video style twist to the story, depicting the characters in stylish costumes as they take on the intimidating red beast. The modernized update serves as a perfect metaphor for the battle brand Pepsi faces against its biggest (red) rival
Credits
- Date
- Apr 04, 2014
- Brand :
- Pepsi
- Client :
- Pepsi
- Agency :
- Tugboat-Tokyo
- Creative Director :
- Yasumichi Oka
- Creative Director :
- Shin Takaue
- Creative Director/ Copywriter :
- Taku Tada
- Art Director :
- Seijo Kawaguchi
- Director :
- Koichi Iguchi
- Director, Photography :
- Darren Lew
- Producer :
- Masakatsu Kasai
- Producer :
- Sunao Nonaka
- Production Company :
- Tohokushinsha Film Corporation
- Other Agency :
- Yomiko Advertising
Need a credit fix? Contact the Creativity Editors
Industry
Project Type
Tags
Related work

Pepsi: Pepsi takes a shot at Coke in Super Bowl ad starring Missy Elliott and H.E.R.

Pepsi: Pepsi adopts a new tagline, ‘That’s What I Like,’ and promises to stick with it

Pepsi: Move over Santa, here comes Cardi B in Pepsi’s holiday campaign
