Coke Zero Launches Day-by-day Countdown for College Football Season
Day-specific Ads Tie in to ESPN's College Game Day
Editor's Pick
Coke Zero amps up the excitement for college football with a new multi-spot, day-specific campaign tied created out of Fitzco/McCann, a division of Atlanta-based Fitzgerald and Co. and McCann that serves Coca-Cola.
Part of Coke's second year of partnership with ESPN's College Game Day, the series of spots highlight the anticipation fans experience as the week gets closer to the day of the game. Directed by Arts & Sciences' Matt Aselton, each ad will run throughout the season on a specific day of the week, subtley illustrating a fan ritual as it counts down.
Monday's ad, seen here, shows five burgers frying up on a diner grill and a waitress high-fiving her Auburn fan customer. Tuesday, Wednesday, Thursday and Friday follow suit, all ending with the tag "Zero Means It's Game Day."
The 15-second ads begin running on Monday online and on NBC, CBS and ESPN networks during college games. A 30-second commercial showing the full countdown debuts this Saturday on ESPN.
Credits
- Date
- Aug 26, 2014
- Brand :
- Coke Zero
- Client :
- Coke Zero
- Agency :
- Fitzco/McCann
- Chief Creative Officer :
- Noel Cottrell
- Copywriter/Group Creative Director :
- Brad Harvey
- Group Creative Director/Art Director :
- Ryan Boblett
- Director, Production :
- Christine Sigety
- Senior Producer :
- David Berngartt
- Director :
- Matt Aselton
- Production Company :
- Arts & Sciences
- Managing Director/Partner :
- Mal Ward
- Partner/Executive Producer :
- Marc Marrie
- Head of Production :
- Christa Skotland
- Producer :
- Zoe Odlum
- Director, Photography :
- Peter Donahue
- Editorial Company :
- Arcade Edit
- Editor :
- Geoff Hounsell
- Producer :
- Cristina Matracia
- Assistant Editor :
- Dean Miyahira
- Executive Producer :
- Nicole Visram
- Music :
- Q Department
- Mix :
- Acoustech
- Sound Mixer :
- Gopal Swamy
- Mix :
- Company 3
- Sound Mixer :
- Erich Pfeifer
- Visual Effects :
- Timber
- Visual Effects Artist :
- Chris Webb
- Producer :
- James Taylor
- Executive Producer :
- Michael Theurer
- Visual Effects :
- Method Atlanta
- Visual Effects Artist :
- Michael Wardner
- Producer :
- Kate Wrobel
- Color :
- Apache
- Colorist :
- Shane Reed
- Commercial Color Producer :
- LaRue Andersen
- Digital and Social Content Management :
- CSE
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