Kmart : Money Can't Buy Style (2)

The retailer gets a gritty new look.

Published On
Sep 06, 2011

Editor's Pick

Months after parting ways with Target and just days after debuting its final spot for the brand, Peterson Milla Hooks launches this new tv, print and online campaign for Kmart, which seems to take cues from fashion spreads with its decidedly lo-fi photography and spare layouts.