There's a cheeky nod to Volvo's "Epic Split" in this U.K. ad for Moneysupermarket.com, which is titled "#Epic Strut" -- and that's not all that's cheeky about it. Meet Dave, who's strutting down the street after saving lots of money with the comparison website. But this is no run-of-the-mill male strutting; instead, he's twerking in hotpants to the Pussycat Doll's "Doncha." The spot finishes with a cameo from Sharon Osbourne remarking on his skills with a raised eyebrow.
Agency Mother London is clearly going for the viral effect -- and it's succeeded thus far, with nearly half a million YouTube views. It's all part of a long-running campaign for the brand with the tagline "You're So Money Supermarket." Other spots have included this one starring rapper Snoop Dogg.