Sex, Skateboarding, Football and Fire Make a Mercedes-Benz

CLM BBDO and Wilfrid Brimo Unveil an Otherworldly Creation Story

Published On
Sep 20, 2013

Editor's Pick

CLM BBDO and Wanda director Wilfrid Brimo were behind "The Monolith," a fantastic new film that shows the bizarre creation story behind the Mercedes Concept GLA. Here, the makers aren't engineers, but rather a football team, a skateboarder, dancers, a stag -- and even a pair of lovers, whose graceful, savage and sometimes brutal movements go into carving a massive monolith, which eventually takes the form of the car. The film is set to a Chemical Brothers remix of "Boys Noize."

The YouTube version of the film allows viewers to look deeper into its characters and creation, from the viewpoint of the stag, the gridiron team, the lovers and more.