Spike Lee, Taron Egerton and Chen Kun reflect on their success in Montblanc's glossy new campaign
Spots by W&K Amsterdam introduce tagline 'what moves you, makes you'
Editor's Pick
Luxury brand Montblanc has turned to celebrities from the creative world for its latest campaign, introducing the tagline "What moves you, makes you."
Director Spike Lee, film actor Taron Egerton ("Rocket Man") and actor/acting school founder Chen Kun appear in three glossy brand films in which they reflect on their own success in different ways. For Lee, it's looking back at the Brooklyn childhood that forged him. For Egerton, it's thinking about what he should do next now that he's reached a high point in his career. Chen Kun, meanwhile, delves more into his own character and how it's shaped his life in terms of giving back to his community.
The three spots were created by Wieden & Kennedy Amsterdam and directed by Jaron Albertin at Smuggler. Aimed at the luxury business market, the campaign "expresses a new aspiration to live a life where the professional and personal don’t compete with each other, but enrich one another," said Montblanc's EVP-Marketing Vincent Montalescot in a statement.
"While at different stages in their careers, the three creative catalysts we are spotlighting are living proof that following what moves you, ultimately leads you to a place of fulfilment and success,” he added.
The campaign is running globally from this week, including in the U.K. and U.S., having debuted earlier this year in China and Korea.
Credits
- Date
- Aug 26, 2020
- Client :
- Montblanc
- Agency :
- Wieden & Kennedy-Amsterdam
- Chief Executive Officer :
- Nicolas Baretzki
- Executive Vice President Marketing :
- Vincent Montalescot
- Director Brand Communications :
- Jonah Dolan
- Head of Brand Communications :
- Fabian Kredig
- Senior Manager Brand Communications :
- Fabian Schmid
- Manager Brand Communications :
- Yiding Lin
- Manager Brand Communications :
- Phillipp Husing
- Global Director Brand Relations :
- Stephanie Radl
- International Brand Relations Manager :
- Alessia Ascolese
- Managing Director :
- Blake Harrop
- Executive Creative Director :
- Eric Quennoy
- Executive Creative Director :
- Mark Bernath
- Creative Director :
- Joe Burrin
- Creative Director :
- Bernard Hunter
- Art Director :
- Zeynep Orbay
- Copywriter :
- Macie Soler-Sala
- Copywriter :
- Jake Barnes
- Head of Broadcast Production :
- Joe Togneri
- Broadcast Producer :
- Endy Hedman
- Assistant Broadcast Producer :
- Hayley Vair
- Group Account Director :
- David Newsome
- Account Director :
- Hannah Heidar
- Account Director :
- Ramiro del-Cid
- Account Director :
- Louise Rahman
- Account Manager :
- Wenwen Zhao
- Head of Planning :
- Martin Wiegal
- Planning Director :
- Thom Dinsdale
- Head of Comms & Digital Strategy :
- Danielle Pak
- Comms Strategist :
- Anna Chan
- Digital Strategist :
- Anna Chan
- Executive Producer :
- Maud Klarenbeek
- Digital Producer :
- Soey Lim
- Digital Producer :
- Iva Pentcheva
- Editor :
- Hiro Ikematsu
- Head of Design :
- Joe Burrin
- Studio Director :
- Lizzie Murray
- Studio Manager :
- Loes Poot
- Lead Designer :
- Dean Pauley
- Studio Artist :
- Liliya Dru
- Studio Artist :
- Cindy Kouwenoord
- Motion Designer :
- Alex Raybould
- Motion Designer :
- Laura Calvo
- Project Manager :
- Lauren Cardoe
- Business Affairs :
- Michael Graves
- PR Director :
- Claire Beesley
- PR Manager :
- Alice Miskin
- Production Company :
- SMUGGLER
- Director :
- Jaron Albertin
- Director of Photography :
- Mattias Rudh
- Managing Director :
- Fergus Brown
- Executive Producer :
- Sara Wallace
- Producer :
- Nick Fewtrell
- Editing Company :
- Trim Editing
- Editor :
- Dominic Leung
- Edit Assistant :
- Joey Henshaw
- Audio Post :
- Wave Studios
- Sound Designer/Mixer :
- Alex Nicholls-Lee
- Sound Designer/Mixer :
- Randall W. Macdonald
- Sound Designer/Mixer :
- Juan Pablo Thummler
- Music Company :
- The Collective Studio
- Composer :
- Jonny Nash
- Music Company :
- Mr. Pape
- Composer :
- Jordan Crisp
- Music Company :
- Barney Quinton
- Composer :
- Barney Quinton
- Post Production :
- Glassworks
- Lead 2D Artist :
- Kyle Obley
- 2D Artist :
- Alexis da Camara
- 2D Artist :
- Nils Crompton
- Colorist :
- Scott Harris
- Color Assist :
- Luke Osborne
- MCR :
- Andy Kidd
- MCR :
- Leonardo Grassi
- EP :
- Chris Kiser
- Producer :
- Mike Pullan
- Producer :
- Belen Palos
- Junior Producer :
- Jamie McCubbin
- Artwork :
- Neon Artwork
- represented by Charlie James Gallery :
- Patrick Martinez
- Artwork :
- Bed-Stuy T-shirt
- Flame Artist :
- Michael Aveling
- Flame Artist :
- Ricky Weisman
- Flame Artist :
- Mark Stannard
- Flame Artist :
- Stef Peral
- Flame Artist :
- Phil Hambi
- Flame Artist :
- Duncan Russell
- Producer :
- Dave Moore
- Photographer :
- Geordie Wood
- Photography Agency :
- Webberrepresents
- Photographers agent :
- Elle Korhaliller
- Production Company :
- Rosco Productions LA
- Executive Producer :
- Holly Gore
- Director of Photography :
- Mike van Buren
- Producer :
- Davin Singh
- Retouching :
- Hempstead May
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