Spike Lee, Taron Egerton and Chen Kun reflect on their success in Montblanc's glossy new campaign

Spots by W&K Amsterdam introduce tagline 'what moves you, makes you'

Published On
Aug 26, 2020

Editor's Pick

Luxury brand Montblanc has turned to celebrities from the creative world for its latest campaign, introducing the tagline "What moves you, makes you."

Director Spike Lee, film actor Taron Egerton ("Rocket Man") and actor/acting school founder Chen Kun appear in three glossy brand films in which they reflect on their own success in different ways. For Lee, it's looking back at the Brooklyn childhood that forged him. For Egerton, it's thinking about what he should do next now that he's reached a high point in his career. Chen Kun, meanwhile, delves more into his own character and how it's shaped his life in terms of giving back to his community.

The three spots were created by Wieden & Kennedy Amsterdam and directed by Jaron Albertin at Smuggler. Aimed at the luxury business market, the campaign "expresses a new aspiration to live a life where the professional and personal don’t compete with each other, but enrich one another," said Montblanc's EVP-Marketing Vincent Montalescot in a statement.

"While at different stages in their careers, the three creative catalysts we are spotlighting are living proof that following what moves you, ultimately leads you to a place of fulfilment and success,” he added.

The campaign is running globally from this week, including in the U.K. and U.S., having debuted earlier this year in China and Korea. 

Credits

Date
Aug 26, 2020
Client :
Montblanc
Agency :
Wieden & Kennedy-Amsterdam
Chief Executive Officer :
Nicolas Baretzki
Executive Vice President Marketing :
Vincent Montalescot
Director Brand Communications :
Jonah Dolan
Head of Brand Communications :
Fabian Kredig
Senior Manager Brand Communications :
Fabian Schmid
Manager Brand Communications :
Yiding Lin
Manager Brand Communications :
Phillipp Husing
Global Director Brand Relations :
Stephanie Radl
International Brand Relations Manager :
Alessia Ascolese
Managing Director :
Blake Harrop
Executive Creative Director :
Eric Quennoy
Executive Creative Director :
Mark Bernath
Creative Director :
Joe Burrin
Creative Director :
Bernard Hunter
Art Director :
Zeynep Orbay
Copywriter :
Macie Soler-Sala
Copywriter :
Jake Barnes
Head of Broadcast Production :
Joe Togneri
Broadcast Producer :
Endy Hedman
Assistant Broadcast Producer :
Hayley Vair
Group Account Director :
David Newsome
Account Director :
Hannah Heidar
Account Director :
Ramiro del-Cid
Account Director :
Louise Rahman
Account Manager :
Wenwen Zhao
Head of Planning :
Martin Wiegal
Planning Director :
Thom Dinsdale
Head of Comms & Digital Strategy :
Danielle Pak
Comms Strategist :
Anna Chan
Digital Strategist :
Anna Chan
Executive Producer :
Maud Klarenbeek
Digital Producer :
Soey Lim
Digital Producer :
Iva Pentcheva
Editor :
Hiro Ikematsu
Head of Design :
Joe Burrin
Studio Director :
Lizzie Murray
Studio Manager :
Loes Poot
Lead Designer :
Dean Pauley
Studio Artist :
Liliya Dru
Studio Artist :
Cindy Kouwenoord
Motion Designer :
Alex Raybould
Motion Designer :
Laura Calvo
Project Manager :
Lauren Cardoe
Business Affairs :
Michael Graves
PR Director :
Claire Beesley
PR Manager :
Alice Miskin
Production Company :
Smuggler
Director :
Jaron Albertin
Director of Photography :
Mattias Rudh
Managing Director :
Fergus Brown
Executive Producer :
Sara Wallace
Producer :
Nick Fewtrell
Editing Company :
Trim Editing
Editor :
Dominic Leung
Edit Assistant :
Joey Henshaw
Audio Post :
Wave Studios
Sound Designer/Mixer :
Alex Nicholls-Lee
Sound Designer/Mixer :
Randall W. Macdonald
Sound Designer/Mixer :
Juan Pablo Thummler
Music Company :
The Collective Studio
Composer :
Jonny Nash
Music Company :
Mr. Pape
Composer :
Jordan Crisp
Music Company :
Barney Quinton
Composer :
Barney Quinton
Post Production :
Glassworks
Lead 2D Artist :
Kyle Obley
2D Artist :
Alexis da Camara
2D Artist :
Nils Crompton
Colorist :
Scott Harris
Color Assist :
Luke Osborne
MCR :
Andy Kidd
MCR :
Leonardo Grassi
EP :
Chris Kiser
Producer :
Mike Pullan
Producer :
Belen Palos
Junior Producer :
Jamie McCubbin
Artwork :
Neon Artwork
represented by Charlie James Gallery :
Patrick Martinez
Artwork :
Bed-Stuy T-shirt
Flame Artist :
Michael Aveling
Flame Artist :
Ricky Weisman
Flame Artist :
Mark Stannard
Flame Artist :
Stef Peral
Flame Artist :
Phil Hambi
Flame Artist :
Duncan Russell
Producer :
Dave Moore
Photographer :
Geordie Wood
Photography Agency :
Webberrepresents
Photographers agent :
Elle Korhaliller
Production Company :
Rosco Productions LA
Executive Producer :
Holly Gore
Director of Photography :
Mike van Buren
Producer :
Davin Singh
Retouching :
Hempstead May

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