Let Off Steam, Dump Your Ex or Court Superstition -- in Your Spacious BMW
Funny New Spots Promote the BMW X1
Editor's Pick
BMW neatly demonstrates its X1's cargo space, headroom and performance in a series of snappy, comedic new spots out of KBS+.
Directed by O Positive's Brian Billow, two of the spots center on a group of buddies; in one, seen here, they return from a round of golf as one has a diva hissy-fit over the golf course, club and just about everything else (as he throws all his gear into the trunk). In another, tapping into the start of the college football season, they're setting off for a big game and making sure their die-hard superstitions are all fulfilled. But the driver won't give up his place at the wheel. A third spot seems aimed at the female audience as a woman dumps all her ex's belongings out of the car in one expert move.
Credits
- Date
- Oct 05, 2015
- Brand :
- BMW
- Client :
- BMW
- Agency :
- KBS&-Toronto
- Co-Chief Creative Officer :
- Dan Kelleher
- Co-Chief Creative Officer :
- Jonathan Mackler
- Executive Creative Director :
- Paul Renner
- Creative Director/Writer :
- Lea Platz
- Senior Art Director :
- John Hagerty
- Copywriter :
- Benjamin Cascella
- Head of Production :
- Jenny Read
- Senior Producer :
- Melissa Tifrere
- Executive Director, Content Affairs :
- Robin Oksenhendler
- Account Director :
- Sam Smeach Stringfellow
- Production Company :
- O Positive
- Director :
- Brian Billow
- Director, Photography :
- Adam Kimmel
- Executive Producer :
- Ralph Laucella
- Executive Producer :
- Marc Grill
- Executive Producer/Line Producer :
- Ken Licata
- Editorial Company :
- No6
- Editor :
- Jason MacDonald
- Assistant Editor :
- Ryan Bukowski
- Executive Producer :
- Corina Dennison
- Producer :
- Malia Rose
- Finishing/Visual Effects :
- The Mill
- Flame Artist :
- Corey Brown
- Executive Producer :
- Melanie Wickham
- Producer :
- Alex Bader
- Sound Design :
- Henry Boy
- Sound Designer :
- Bill Chesley
- Color :
- Company 3
- Colorist :
- Tom Poole
- Audio Producer :
- Sound Lounge
- Mixer :
- Tom Jucarone
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