Let Off Steam, Dump Your Ex or Court Superstition -- in Your Spacious BMW

Funny New Spots Promote the BMW X1

Published On
Oct 05, 2015

Editor's Pick

BMW neatly demonstrates its X1's cargo space, headroom and performance in a series of snappy, comedic new spots out of KBS+.

Directed by O Positive's Brian Billow, two of the spots center on a group of buddies; in one, seen here, they return from a round of golf as one has a diva hissy-fit over the golf course, club and just about everything else (as he throws all his gear into the trunk). In another, tapping into the start of the college football season, they're setting off for a big game and making sure their die-hard superstitions are all fulfilled. But the driver won't give up his place at the wheel. A third spot seems aimed at the female audience as a woman dumps all her ex's belongings out of the car in one expert move.


Oct 05, 2015
Brand :
Client :
Agency :
Co-Chief Creative Officer :
Dan Kelleher
Co-Chief Creative Officer :
Jonathan Mackler
Executive Creative Director :
Paul Renner
Creative Director/Writer :
Lea Platz
Senior Art Director :
John Hagerty
Copywriter :
Benjamin Cascella
Head of Production :
Jenny Read
Senior Producer :
Melissa Tifrere
Executive Director, Content Affairs :
Robin Oksenhendler
Account Director :
Sam Smeach Stringfellow
Production Company :
O Positive
Director :
Brian Billow
Director, Photography :
Adam Kimmel
Executive Producer :
Ralph Laucella
Executive Producer :
Marc Grill
Executive Producer/Line Producer :
Ken Licata
Editorial Company :
Editor :
Jason MacDonald
Assistant Editor :
Ryan Bukowski
Executive Producer :
Corina Dennison
Producer :
Malia Rose
Finishing/Visual Effects :
The Mill
Flame Artist :
Corey Brown
Executive Producer :
Melanie Wickham
Producer :
Alex Bader
Sound Design :
Henry Boy
Sound Designer :
Bill Chesley
Color :
Company 3
Colorist :
Tom Poole
Audio Producer :
Sound Lounge
Mixer :
Tom Jucarone

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Project Type