Walmart gets down to work with a gritty spot debuting during tonight's Olympics Opening Ceremony. Created out of Saatchi & Saatchi New York, the ad is set to Aerosmith's "Dream On" and follows Americans rising early and tackling the challenges of their work day in factories across the country. It's tough stuff, but everyone carries on, without a frown on their faces.
You see what's driving them after they head home to enjoy the rest of the day with their loved ones.
The spot emphasizes the retailer's $250 billion commitment to U.S. manufacturing, which has resulted in the creation of 1 million jobs in the country.