Walmart's Gritty Olympics Spot Celebrates Hardworking Americans
Retailer Highlights Its $250 Billion Contribution to American Manufacturing
By
Ann-Christine Diaz
Published On
Aug 05, 2016
Editor's Pick
Walmart gets down to work with a gritty spot debuting during tonight's Olympics Opening Ceremony. Created out of Saatchi & Saatchi New York, the ad is set to Aerosmith's "Dream On" and follows Americans rising early and tackling the challenges of their work day in factories across the country. It's tough stuff, but everyone carries on, without a frown on their faces.
You see what's driving them after they head home to enjoy the rest of the day with their loved ones.
The spot emphasizes the retailer's $250 billion commitment to U.S. manufacturing, which has resulted in the creation of 1 million jobs in the country.
Credits
- Date
- Aug 05, 2016
- Brand:
- Walmart
- Client:
- Walmart
- Agency:
- Saatchi & Saatchi-New York
- Chief Creative Officer:
- Jay Benjamin
- Executive Creative Director:
- Michael Pierantozzi
- Creative Director:
- Mason Hedgecoth
- Digital Copywriter:
- Justine Berger
- Digital Copywriter:
- Derek Peet
- Digital Art Director:
- Thanh Ly
- Chief Strategy Officer:
- Wanda Pogue
- Strategist:
- Greg Reiner
- Global Digital Director:
- Preeya Vaas
- Senior Digital Strategist:
- Harding Royster
- Social Media Manager:
- Sara Murali
- Digital Strategist:
- Jed Karowski
- Head of Production:
- John Doris
- Executive Producer:
- Dean Shoukas
- Senior Digital Producer:
- Ed Zeizel
- Broadcast Producer:
- Christian Busch
- Managing Partner:
- Beth Waxman-Arteta
- Senior Account Director:
- Angela Brown
- Account Director:
- Sarah Mannion
- Assistant Account Executive:
- Kaki Pope
- Project Manager:
- Terea Shaffer
- Project Manager:
- Juliana Orozco
- Production Company:
- Park Pictures
- Director:
- Lisa Rubisch
- Executive Producer:
- Jackie Kelman Bisbee
- Executive Producer:
- Dinah Rodriguez
- Head of Production:
- Anne Bobroff
- Producer:
- Michelle Currinder
- Director, Photography:
- Maryse Alberti
- Post Production Editorial:
- Work
- Post Production Editor:
- Patricia Fuller
- Assistant Editor:
- Kenneth Swoyer
- Producer:
- Chris Delarenal
- Color:
- Company 3
- Colorist:
- Tim Masick
- Post Production:
- Method
- Digital Production Company:
- Prodigious
- Executive Producer:
- Beth Fitzpatrick
- Editor:
- Chris Pensiero
- Editor:
- Cindy Nielsen
- Assistant Editor:
- Sarah Germano
- Assistant Editor:
- Maria Cunningham
- Graphic Designer:
- Ted Chen
- Producer:
- Lisa Sadek
- Audio Engineer:
- Steve Perski
- Music Supervision:
- Creative License
- Music License:
- Creative License
- President and Chief Executive Offier:
- Kevin McKiernan
- Vice President:
- Tom Briggs
- Group Talent and Music Director:
- Jeffrey Rutkowski
- Assistant Director:
- Jayne Costello
- Business Affairs Director:
- Elsa Mitsoglou
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Project Type
