More Than a Home

Published On
Nov 16, 2022
20221117 WI Windermere Real Estate PBand lead in

Description

Real estate has undoubtedly been a roller coaster industry over the past couple of years.  Moving, a rise in vacation homes, price fluctuations – it all has sent the market and consumers haywire. All of that underscores why this campaign focuses on purpose and people, not properties.

For Windermere, and for people, a house is about more than a home. It’s about what happens next.  Home gives way to all the other good things in life - from a feeling of security to a sense of belonging, to feelings of accomplishment and the foundation to fulfill one’s potential.

Windermere also puts that belief into action. A percentage of every Windermere sale goes back into the communities they serve, with over $46MM has donated to support low-income families and homelessness to date.

As one of the largest and most respected real estate brands in the country, this docu-style campaign (shot with real people, in real moments) empathizes and celebrates people's appreciation of home and all that happens inside of it. They are the moments we live for as people, and that Windermere agents live for as professionals.

 


 


 


 

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Credits

Date
Nov 16, 2022
Agency :
PB&
Client :
Windermere Real Estate
Director :
Andrew Franks
Production Company :
Kontent Partners

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Industry
Project Type