Clorox : More Than Just a Bathroom
Clorox, in a whimsical departure from its frequent kids-avoiding-illness strategy, takes a fanciful look at the hopper in these ads shot by Zachary Scott, Zach
Published On
Feb 09, 2007
Editor's Pick
Clorox, in a whimsical departure from its frequent kids-avoiding-illness strategy, takes a fanciful look at the hopper in these ads shot by Zachary Scott, ZacharyScottPhotography.com. "To a kid, a bathroom is a place where the imagination runs wild," says CD Chad Ackley at DDB/San Francisco. "We wanted to blur the line between fantasy and reality with a simple, colorful, stylized look that captures the magic of a child's imagination. We love the storybook quality of Zachary's work, the way his photos almost look like illustrations."
Credits
- Date
- Feb 09, 2007
- Art Director :
- Kelly Colchin
- Photographer :
- Zachary Scott
- Creative Director :
- Chad Ackley
- Copywriter :
- Jim Bosiljevac
- Art Buyer :
- Bill Parsons
- Chief Creative Officer :
- Lisa Bennett
- Print Producer :
- Nick Yuen
- Client :
- Clorox
- Agency :
- DDB-San Francisco
- Brand :
- Clorox
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Project Type
