Boost : Moreing

Exploring a new kind of art form.

Published On
May 22, 2012

Editor's Pick

What is 'Moreing'? According to Lee Addison, it's an art form that curates objects into a space. Droga5 Sydney ties together this philosophy -- which results in creations like a totem pole made out of garden gnomes and a 'disco sweeper' -- in this little web film for Boost, one of the first in a series.

Credits

Date
May 22, 2012
Brand:
Boost
Client:
Boost
Agency:
Droga5-Sydney
Chairperson:
David Nobay
Executive Creative Director/Production:
Duncan Marshall
Creative Director:
Cam Blackley
Art Director/Copywriter:
Cam Blackley
Strategic Business Director:
Ant Warne
Business Director:
Dannika Coleman
Planning Director:
Simon Wassef
Agency Producer:
Paul Johnston
Production Company:
Revolver
Executive Producer:
Michael Ritchie
Director:
Matt Devine
Producer:
Alex Kember
Editing:
The Editors
Editing:
Dave Whittaker
Sound Director:
Nylon
Post Sound Effects:
Heckler

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Project Type