Morgan Stanley : What If? -- 1

Company portraits.

Published On
Sep 25, 2012

Editor's Pick

The Martin Agency commissioned photographer Nadav Kander to help create a print campaign for Morgan Stanley's wealth management business, combining portraiture and images of industry, business, and philanthropy. The ads, which break in the Wall Street Journal today, are also intended to communicate that fact that the U.S. wealth management business, Morgan Stanley Smith Barney, has been renamed Morgan Stanley Wealth Management (MSWM). The agency also developed a website, www.morganstanley.com/whatif/ which builds on the print campaign with extra video content.

Credits

Date
Sep 25, 2012
Brand:
Morgan Stanley
Client:
Morgan Stanley
Agency:
The Martin Agency
Executive Creative Director/Production:
Joe Alexander
Senior Vice President, Creative Director:
Alon Shoval
Senior Copywriter:
Neel Williams
Associate Creative Director, Art Director:
D'Arcy O'Neil
Associate Creative Director, Copywriter:
Rex McCubbin
Associate Creative Director, Design:
Lionel Bui
Senior Vice President/Group Planning Director:
Fritz Kuhn
Project Manager:
Rebecca Gricus
Senior Print Producer:
Paul Martin
Senior Art Producer:
Anya Mills
Associate Producer:
Charlie Humphries
Agency Broadcast Producer:
Christina Gilmartin
Interactive Production Company:
Luxurious Animals
Video Production Company:
Breed
Director:
Steve Mottershead
Post Production Company:
Artjail

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Project Type