How to Wake Up a Teen (Hint: Loud Noises Don't Work) According to Ad Council's Adoption PSA
Campaign Links With 'What to Expect When You're Expecting' Childcare Guide
Editor's Pick
The Ad Council's campaign with adoption organization AdoptUSKids is evolving its idea that you don't have to be a perfect parent to adopt with a funny and touching campaign about adopting teenagers that's inspired by babycare guide "What to Expect When You're Expecting."
Agency KBS collaborated with the authors and illustrator of "What to Expect When You're Expecting" on the campaign, which includes TV, out-of-home, print and digital. The idea of the TV spots and digital videos is to feature well-intentioned moms and dads attempting to give new parents of teens step-by-step parenting tutorials. The first shows a couple trying in vain to demonstrate how to wake their adopted teenage son in the morning. Trumpet playing, loud vacuuming and getting the dog to lick him are all useless. It's only when they go downstairs to fry bacon that they unwittingly succeed--and are rewarded by a big hug.
The spot was directed by Josh Soskin of Hey Baby Films. It will be followed by another spot that will demonstrate how to teen-proof your home.
Credits
- Date
- Sep 28, 2017
- Agency :
- KBS-New York
- Brand :
- Ad Council/Adopt US Kids
- Client :
- Ad Council/Adopt US Kids
- Chief Creative Officer :
- Patrick Scissons
- Executive Creative Director :
- Michele Kunken
- Creative Director :
- Kevin Gentile
- Senior Copywriter :
- Meredith Young
- Senior Art Director :
- Stephanie Del Rosal
- Global Head of Production :
- Madison Wharton
- Head of Production :
- Jenny Read
- Content Producer :
- Ariana Ekonomou
- Executive Content Business Affairs Manager :
- Andrea Fagan
- Business Director :
- Mike Levitt
- Business Director :
- Elizabeth Asselin
- Production Company :
- Hey Baby Films
- Director :
- Josh Soskin
- Director, Photography :
- Jonathan Freeman
- Executive Producer :
- Johnny Parker
- Head of Production :
- Emi Lofgren
- Line Producer :
- Jason Manz
- Production Designer :
- Walter Pluff
- Assistant Director :
- Peter Jackson
- Editorial Company :
- No6
- Editor :
- Justin Quagliata
- Assistant Editor :
- Ling Chua
- Executive Producer :
- Corina Dennison
- Producer :
- Malia Rose
- Finishing Company :
- No6
- Senior Flame Artist :
- Ed Skupeen
- Flame Artist :
- Mark Reyes
- Music Company :
- APM
- Audio Mix :
- Sound Lounge
- Audio Mixer :
- Seth Phillips
- Color :
- No6
- Colorist :
- Mathew Rosenblum
- Illustrator :
- Karen Kuchar
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