University of Phoenix : Morse Code Land
Can't read this ad? No worries, you're not the target.
Published On
Nov 03, 2009
Editor's Pick
Pereira O'Dell and the University of Phoenix target soldiers in this print campaign composed entirely in morse code. The ads ran in various military publications and websites and directed their military target to a microsite that features the decoded versions (seen here) and also allows visitors to send their own morse code messages to friends.
Credits
- Date
- Nov 04, 2009
- Client :
- University of Phoenix
- Brand :
- University of Phoenix
- Agency :
- Pereira O'Dell
- Creative Director :
- James Brown
- Associate Creative Director :
- Lauren Harwell
- Chief Creative Officer :
- PJ Pereira
- Associate Creative Director :
- Jaime Robinson
- Copywriter :
- Russell Dodson
- Art Director :
- Brett Beatty
- Interactive Producer :
- Elena Christopher
- Strategy :
- Josh Brandau
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Project Type
Tags
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