During Internet Week Europe, Mother London Deprives People of the Internet

Five Digital Natives Will Go Cold Turkey For Documentary

Published On
Nov 12, 2013

Editor's Pick

Social experiments featuring digital natives willingly giving up their smartphones for a few hours or days are all the rage these days. But Mother London puts a bit of a twist on that with "No Internet Week," where five participants are forced to face their Internet addiction by going cold turkey for a whole week -- seven days that also happen to coincide Internet Week in Europe (which Ad Age and Creativity also happen to be sponsoring). The participants include a fashion blogger, a Mother strategist and a teenager, who began their week today. A camera team from the agency will follow them around for a week, and document their experiences. On the site, there's also a "support hotline" that will open up soon for the participants, so they can have some "offline sense" talked into them every time they feel they need a hit of some www.