An Unexpected Retailer Is Behind These Weepy Holiday Ads
Sweden's Elkjop Shows How a Hairdryer or Game Console Can Be Meaningful, Too
Dec 08, 2016
Holiday ads for electronics retailers are often big and brash, or else, they're all about how much the recipient craves said item (see Currys PC World this year and last.) However, Swedish retailer Elkjop takes a different approach, going for a more heartwarming and poignant message about gifting in a campaign by DDB Stockholm.
The ads center on electronic gifts that convey a poignant message about something unspoken between the giver and recipient. Like, for example, the spot seen here, in which a son gives his mom, whose shorn head suggests chemotherapy, a hairdryer for when her locks grow back.