An Unexpected Retailer Is Behind These Weepy Holiday Ads
Sweden's Elkjop Shows How a Hairdryer or Game Console Can Be Meaningful, Too
Editor's Pick
Holiday ads for electronics retailers are often big and brash, or else, they're all about how much the recipient craves said item (see Currys PC World this year and last.) However, Swedish retailer Elkjop takes a different approach, going for a more heartwarming and poignant message about gifting in a campaign by DDB Stockholm.
The ads center on electronic gifts that convey a poignant message about something unspoken between the giver and recipient. Like, for example, the spot seen here, in which a son gives his mom, whose shorn head suggests chemotherapy, a hairdryer for when her locks grow back.
Another ad sees a lonely widowed man being given a Sony Playstation 4 and two controllers by his equally lonely neighbor and in a third spot a father gives his moody teen son, who has nail polish and long hair, some hairstyling acessories. In each scenario no words are spoken, and the unspoken weight of feeling is palpable. The tagline is that the gift "can say it all."
Martin Werner of Bacon directed the spots for DDB Stockholm; the agency suggests that the theme is particularly appplicable to "timid Nordic folks" who don't always express what they feel.
Credits
- Date
- Dec 08, 2016
- Agency :
- DDB-Stockholm
- Brand :
- Elkjop
- Client :
- Elkjop
- Marketing Manager :
- Eddie Hernandez
- Agency Producer :
- Per Welén
- Account Director :
- Emanuel Lantz
- Creative Director :
- Fredrik Simonsson
- Copywriter :
- Frida Siversen Ljung
- Account Manager :
- Ã…sa Candle
- Graphic Designer :
- Katarina Streiler
- Director :
- Martin Werner
- Producer :
- Petra Johansson
- Editor :
- Joakim Pietras
- Strategist :
- Sebastian Elmblad
- Creative Director :
- Olle Langseth
- Art Director :
- Daniel Mencák
- Graphic Designer :
- Patrick Emt
- Production Company :
- Bacon
- Executive Producer :
- Ylva Axell
- Photographer :
- Jallo Faber
- Editor :
- Simon Pontén
- Post Production :
- Chimney
- Post Production Manager :
- Gangsters
- Post Production :
- Bacon
- Post Production :
- Kbh
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