Busy Moms' Kinetic Energy Powers a Maternity Ward in Campaign From Philips

Campaign by Wunderman Used the Stored Power in a Maternity Hospital

Published On
Oct 20, 2017

Editor's Pick

Argentina's Mother Day took place this month, on October 15, and to mark it, Philips came up with a way to pay tribute to the bounless energy of moms.

Agency Wunderman came up with a system of generating kinetic energy from real-life moms with busy schedules--the idea being that that there's no one more energetic than a mother. The moms wore specially designed shoes with a device on the insoles that collected the power and sent it to batteries. Eventually, the stored energy was used to power a neonatal unit at Sarda maternity hospital in Buenos Aires on Mother's Day.

Wunderman worked with production company Pantera & Co and director Axel Byrfors on the project.


Oct 20, 2017
Agency :
Wunderman-Buenos Aires
Brand :
Client :
Chief Creative Officer :
Patán Tarazaga
Chief Creative Officer :
Dany Minaker
Creative Director :
Pablo Maldonado
Creative Director :
Ezequiel Orlandi
Copywriter :
Pablo Maldonado
Copywriter :
Gastón Durán
Art Director :
Ezequiel Orlandi
Art Director :
Matías Paglieri
Head of Innovation :
Vasco Gorosterrazu
Head of Technology :
Francisco Facal
Web Developer :
Pablo Mendoza
Web Developer :
Javier Correa
3D Designer :
Pablo Aranguren
Production Manager :
Laura Martínez
Group Account Director :
Mercedes Cores
Account Supervisor :
María José Cruces
Account Executive :
Mariana Lares
Head of PR :
Daniela Tucci
Production Company :
Pantera & Co
Director :
Axel Byrfors
Executive Producer :
Manuel Aguer
Producer :
Malena Kremenchuzky
Post Production :
Barraca Post
Color Correction :
Alejandro Armaleo
Editor :
Manuel Salomón
Sound Mix :
G Factory
Band :
Salmón Osado

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