Kevin Durant listened to his mom, reveals Budweiser's Mother's Day spot
Ad juxatposes court action with her motherly advice
Editor's Pick
Budweiser doesn't seem like the obvious brand to create a Mother's Day ad (Mom, fancy sitting back with a six pack on your special day?) but it's stepped onto the bandwagon this year with a spot about NBA player Kevin Durant and his mother.
Somewhat in the vein of P&G's "Proud Sponsor of Moms" work, but with a more light-hearted touch, the film, by VaynerMedia, features Durant's mother, Wanda, delivering a voice-over of motherly advice juxtaposed by on-court NBA action. For example, set to appropriate footage from games, she tells us how he listened to suggestions such as "always share, clean up after yourself and stand up straight." It ends with an emotional moment as Durant pays tribute to her, saying "Mom, you're the real MVP."
Credits
- Date
- May 11, 2018
- Brand:
- Budweiser
- Client:
- Budweiser
- Agency:
- VaynerMedia
- Chief Creative Officer:
- Steve Babcock
- Vice President, Group Creative Director:
- Chris Bradley
- Creative Director:
- Todd Bradley
- Associate Creative Director:
- Harry Barron
- Senior Vice President:
- Joe Quattrone
- Vice President, Group Account Director:
- Joe Leotta
- Account Director:
- Alex Slavin
- Executive Producer:
- Jason Hammonds
- Agency Producer:
- Lauren Dinsdale
- Business Affairs Director:
- Jaymie Lipman
- Editorial:
- Cutters Studios
- Editor:
- Justin Grosjean
- Senior Producer:
- Stephanie Rose
- Flame Artist:
- Moises Tavera
- Audio Producer:
- Cutters Studios
- Sound Engineer:
- TJ Dumser
- Color:
- The Helm
- Colorist:
- Lez Rudge
Need a credit fix? Contact the Creativity Editors
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