Moto X Interactive Ad in WIRED Changes Colors

Polycarbonate Paper and LED Lights Turn Old-Media into Cool Tech

Published On
Dec 20, 2013

Editor's Pick

Motorola has really been pushing the wide range of colors its Moto X phone comes in, and uses some seriously new-school tech to highlight that, in a print ad that is so much more. Appearing in WIRED's January issue, the ad is an interactive one that actually changes colors when people press tabs below it. It's made using polycarbonate paper that masks LED light pipes. They have circuity hidden inside.