MINI : Motorby Messaging

Mini USA and Butler, Shine, Stern & Partners recently launched an elaborate web-assisted "talking" billboard pilot program in New York, Chicago, San Francisco and Miami. Billboards deliver personalized messages to participating Mini

Published On
Mar 08, 2007

Editor's Pick

Mini USA and Butler, Shine, Stern & Partners recently launched an elaborate web-assisted "talking" billboard pilot program in New York, Chicago, San Francisco and Miami. Billboards deliver personalized messages to participating Mini owners via Radio Frequency Identification (RFID) technology. View more of the 2008 Creativity Award winners.