Motorsport meets climate change in this blockbuster ad promoting Formula E

Spot from Uncommon launches season 8 of the all-electric motorsport championship

Published On
Jan 25, 2022

Editor's Pick

A cinematic new spot from Formula E, the all-electric motorsport championship, blends the excitement of racing with a message about climate change, supported by the tagline "No turning back."

The film, created by Uncommon Creative Studio and directed by Sam Walker of Pulse Films, promotes Season 8 of the ABB FIA Formula E World Championship, which begins this week. It's a high-octane race through locations based on some of the cities in which this season's Formula E races will take place, including New York, Seoul, Monaco and London.

The story sees leading Formula E driver Antonio Felix Da Costa escape from his car after a high speed crash, intercut with news reports about climate change. Other drivers from different teams follow him and they chase their way through various locations including a New York alleyway, a Korean restaurant, a glamorous nightclub and a theater performance of "Julius Caesar."

Finally Da Costa makes it back to the race track where he races with the Formula E cars to the finish line, where we're told there's "No Turning Back." The idea is that the race between the drivers equates with the bigger race to fight climate change through adopting electric vehicles. 

The racing scenes were created using Unreal Engine CGI effects, using precise reference from Formula E races, while the live action footage was shot during a four day shoot in Kiev, working with service company Radioaktive. Although it seems like a big production for an ad with a green message, Uncommon minimized agency attendance, reviewing filming remotely and casting all locally. The agency is also a member of the Ad NetZero initiative and follows AdGreen best practice to minimize the environmental impact of its production processes. 

The campaign is running in the U.K., U.S., Germany and other global markets across TV, cinema, digital and social media.

"This environmentally charged film shines a light not only on the grit and determination of the exceptional drivers but also on the unpredictability of the races and the important climate issues that we can't turn our back on either," said James Drummond, managing partner at Uncommon, in a statement. 


Jan 25, 2022
Client :
Formula E
Agency :
Uncommon Creative Studio
Chief Marketing Officer :
Henry Chilcott
Marketing Director :
Alex Aidan
Senior Marketing Manager :
Catherine McCartan
Production Company :
Pulse Films
Director :
Sam Walker
Editor :
Joe Guest
Editor :
Final Cut
Pulse Producer :
David French
Pulse Executive Producer :
Lucy Kelly
Production Manager :
Kishan Patel
Editing Company Producer :
Nikki Porter
Stuart Bentley
Creative Consultant :
Alex Barber
Post Production Company :
Rascal Post
Grade & Colorist :
James Bamford
VFX Supervisor :
Andrew Barnsley Wood
VFX Supervisor :
Russell Tickner
Lead 3D :
Russell Tickner
Lead 2D :
Andrew Barnsley Wood
2D :
Ben Stonehouse
2D :
Rich de Carteret
2D :
Paul Wilmot
2D :
James Corden
Matt Osborne
Online :
Holly McLean
Rascal Executive Producer :
James Beck
Music Title :
Fast Charged
Composed by :
Joel Hartman
Composed by :
Luis Almau
Published by :
Soundtree Music Publishing Limited
Master Controlled by :
Soundtree Music Limited
Audio Post Production :
Jack Sedgwick
Audio Post Production :
King Lear
Service Production Company :
Radioaktive Film
Service Production Company Producer :
Olya Kosenko
Media Agency :
Media Planner :
James Green
Media Planner :
Edore Evuarherhe

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