We teamed up with National Geographic to (virtually) climb Mount Everest.
Apr 02, 2021
When the National Geographic team climbs Everest, they don’t just do it for the human feat. They do it with an eye on documenting the experience for their readers. But the magazine’s most recent crew of Everest climbers brought back more than just a story: They collected an expedition’s worth of 360 video footage.
National Geographic challenged Signal Theory to take that footage and create an interactive AR experience to share on Instagram.
We created an AR filter that put Instagram users right in the middle of Mount Everest’s most famous landscapes, with 360-degree views showing exactly what a real climber would see.
When the filter went live, we saw thousands of National Geographic’s fans bundle up. The experience obviously resonated with Instagram users who were stuck at home, craving an adventure. And we believe that much of the filter’s success was in its design.