Young Love Has a Creepy Twist in This Deceptive Smartphone Romance

Movistar's PSA Warns of Fake Social Media Profiles

Published On
Apr 28, 2017

Editor's Pick

Young love blossoms via smartphone in a film from Mexico by mobile company Movistar -- or does it?

The story centers on a teenage girl and boy who meet via a social media friend request, exchange some delicately flirtatious texts (including one with him topless) and eventually arrange to meet in real life. Both are portrayed as young, shy, and adorably excited to be finally meeting the objects of their affection in real life. She says she'll wear pink, and he a black jacket. But, when they get to the park there's an unpleasant twist -- and it cuts both ways.

The ad, created by Y&R Mexico and directed by Andrew Lang via Wabi Productions, is designed to raise awareness of fake social media profiles.

Credits

Date
Apr 28, 2017
Brand:
Movistar
Client:
Movistar
Agency:
Young & Rubicam-Mexico
Director:
Andrew Lang
Production Company:
Wabi Productions
Creative Director:
Luis Madruga Enríquez
Creative Director:
Rodrigo Casas
Chief Executive Offier:
Hector Fernandez
Chief Creative Officer:
Saul Escobar
Group Creative Director:
Karla Santa Anna
Producer:
Juan Pablo Osio
Vice President, Client Services:
Adriana Veytia
Vice President, Planning:
Natalia Berrio
Head of Art:
Luis Madruga Enríquez
Copywriter:
Rodrigo Casas
Managing Director:
Alan Suárez
Managing Executive Producer:
Denise Mendoza
Executive Producer:
Melissa Brown
Director, Photography:
Rafael Lluch
1st Assistant Director:
Jorge Sempre
Production Manager:
Adriana Vera
Location Manager:
Fernando Martinez
Art Director:
Miguel Angel Cerda
Stylist:
Ana Vazquez
Make Up/Hair:
Alicia de la Rosa
Steady Camera:
David Echeverria
Casting:
Mariam Grande
Post Producer:
Pablo Sanchez
Audio Producer:
Rodolfo Romero
Sound Studio:
Silence
Post Production Studio:
Urbano Lab
Music:
Jasper Gadeberg
Soundtrack:
Flora Cash Youre somebody else

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Project Type